Actors Shruti Haasan and Murali Sharma have been appointed as brand ambassadors, representing the café’s blend of South Indian coffee culture and modern, sustainable lifestyle.

The brand aims to scale up to 400 outlets across metro and Tier-2 cities by 2027, marking a major nationwide growth strategy.

Already present in Hyderabad, Bengaluru, and Pune, the café is set to expand into Mumbai, Lucknow, Raipur, and Ludhiana in the next phase.

Focus on sustainability with reduced carbon footprint, alongside a creative “new retro” menu featuring items like dosa tacos, medu vada waffles, and filter coffee tiramisu.