FUJIFILM India has launched its new CSR initiative, ‘Find It Early, Fight It Early’, in partnership with Apollo Foundation, aiming to raise breast cancer awareness across 24 cities and reach over 1.5 lakh women.

Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals, is the face of the campaign, championing early detection and proactive healthcare among women, especially in underserved areas.

The campaign tackles stigma, lack of information, and limited access by conducting workshops, risk assessments, and awareness sessions, equipping women with tools for self-examination and early consultation.

“Awareness must reach women before it’s too late,” said Upasana, highlighting the shared mission with FUJIFILM India to empower women through information and access.

This initiative aligns with FUJIFILM Group’s Sustainable Value 2030 goals, promoting inclusive healthcare and preventive education, especially in areas where healthcare dialogue is still taboo.