Bollywood actor Jackie Shroff has been appointed as the brand ambassador of the All Living Things Environmental Film Festival (ALT EFF).

ALT EFF, slated to be held from November 22 to December 8 at Liberty Cinema, south Mumbai, aims at increasing climate awareness through cinema.

ALT EFF comprises red carpet moments, an evening of cinema, community and conversation surrounding climate action, a screening of the ALT EFF 2024 Best of Festival film and an award ceremony.

Shroff will be seen in the upcoming film “Baby John”, scheduled to be released on December 25.