Magnum launches Magnum Pistachio—its first new flavour in eight years—blending velvety pistachio ice cream with signature Belgian chocolate and roasted pistachios for a luxurious treat.

Kareena Kapoor Khan, Magnum’s longtime brand ambassador, returns to celebrate the launch through the #PleasureStudio campaign.

The flavour caters to the global “Dubai Chocolate” trend, striking the perfect balance between creaminess and nuttiness to appeal to evolving consumer palates.

With the growing demand for luxe treats, HUL aims to elevate the Indian ice cream scene with innovative offerings, starting strong in 2025 with Magnum Pistachio.

Lowe Lintas’ campaign, directed by Shashanka Chaturvedi, transforms advertising into an immersive experience.