Zivame hosted a Makar Sankranti–themed in-store celebration at Next Galleria Mall, Hyderabad, inaugurated by actor Shraddha Das.

Shoppers received an exclusive preview of the Zivame Grand Lingerie Festival, set to launch on January 30.
Shraddha Das highlighted the role of comfortable, well-designed lingerie in building everyday confidence.
Shraddha Das highlighted the role of comfortable, well-designed lingerie in building everyday confidence.
Zivame reiterated its focus on judgement-free, solution-led intimatewear tailored for Indian women.
The event drew shoppers, influencers, and media, strengthening Zivame’s presence in key urban markets.