Hyderabad: The Greater Hyderabad Municipal Corporation (GHMC), on 16 September, imposed a fine of Rs. 4 lakh on the Chennai Shopping Mall, Ameerpet, for illegal advertisements.
Recently, the enforcement, vigilance, and disaster management (EV&DM) wing of the municipal body had fined Paradise Rs. 3 lakh for erecting unauthorised advertisements.
Need ur att'n @CEC_EVDM
> Chennai shopping mall & VRK Silks-Ameerpet
> Bajaj electronics, Siva Reddy Sweets & Reliance digital – SR Nagar
> Kalpataru Residency-Moosapet
Cc: @Director_EVDM @GHMCOnline @cyberabadpolice @SmitaSabharwal @arvindkumar_ias @KTRTRS @KonathamDileep pic.twitter.com/uccqa2k0q2
— Vinay Vangala (@vinay_vangala) September 15, 2020
On Tuesday, Vinay Vangala, in a tweet, had asked the EV&DM team whether the Chennai Shopping Mall’s advertisements were legal. The next day, the EVDM registered a complaint, generated an e-challan, and fined the mall.
E-Challan generated for the post submitted by you. pic.twitter.com/2qyEp7LePb
— Central Enforcement Cell, GHMC (@CEC_EVDM) September 16, 2020
According to the EV&DM, the mall had erected illegal advertisements without any permission from competent authorities which is an offense under Sections 420 and 421of the GHMC ACT and as per a government order issued on 20 April 2020.
According to the directorate of EV&DM, erecting advertisements; displaying painted advertisements; use of flashing lights or non-static illumination in advertisements; the size of advertisements or name board exceeding 15 per cent of the frontage of the building; use of moving, rotating, or variable message advertising devices; operating an advertisement element without valid structural stability certificate; placing an advertisement on any additional board, structure, or projection on the body of a vehicle; and use of illuminated advertisements with brightness more than the allowed limit without any written permission from the competent authority are offenses under the GHMC act.