Hyderabad: The Greater Hyderabad Municipal Corporation (GHMC), on 16 September, imposed a fine of Rs. 4 lakh on the Chennai Shopping Mall, Ameerpet, for illegal advertisements.

Recently, the enforcement, vigilance, and disaster management (EV&DM) wing of the municipal body had fined Paradise Rs. 3 lakh for erecting unauthorised advertisements.

 

On Tuesday, Vinay Vangala, in a tweet, had asked the EV&DM team whether the Chennai Shopping Mall’s advertisements were legal. The next day, the EVDM registered a complaint, generated an e-challan, and fined the mall.

 

According to the EV&DM, the mall had erected illegal advertisements without any permission from competent authorities which is an offense under Sections 420 and 421of the GHMC ACT and as per a government order issued on 20 April 2020.

According to the directorate of EV&DM, erecting advertisements; displaying painted advertisements; use of flashing lights or non-static illumination in advertisements; the size of advertisements or name board exceeding 15 per cent of the frontage of the building; use of moving, rotating, or variable message advertising devices; operating an advertisement element without valid structural stability certificate; placing an advertisement on any additional board, structure, or projection on the body of a vehicle; and use of illuminated advertisements with brightness more than the allowed limit without any written permission from the competent authority are offenses under the GHMC act.

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