Consumer Forum asks Myntra to pay Rs 25000 for denying open delivery

Hyderabad: Hyderabad District Consumer Disputes Redressal Forum has directed Indian fashion e-commerce giant `Myntra’ to refund Rs 15000 and pay Rs 10000 as compensation to a customer for “unfair trade practice and refusing open delivery”.

According to the plaintiff Vinod Kumar Reddy, he had placed an order for purchase of five Adidas track pants and one Adidas shorts with Myntra Designs Private Limited. He also paid Rs 15,000 for the purchase of goods.

Myntra assured that the garments will be delivered in the manner in which those have been ordered. Later the complainant received a packed consignment from the delivery boy. But when he opened the pack, he found only one pant pertaining to Mountain Colour brand.

“Immediately after noticing the fraud I registered a complaint with Myntra. However, there was no response. I also addressed a letter to Myntra seeking return of my money. As there was no response from Myntra, I approached the Forum for redressal,” said Reddy.

Myntra however denied all the allegations leveled against it. “We have nothing to do with the allegations leveled against us. We are not liable for any loss occurred during the transmission of goods ordered,” said an official statement from the company.

After hearing the arguments, the Forum said Myntra cannot escape from its liability for the loss that occurred to the complainant due to its acts.

“Refusal of open delivery and non-sending items definitely amounts to deficiency of service coupled with adoption of unfair trade practice on their part. As such they are liable to make good the loss suffered by the complainant,” it said

Forum directed Myntra to refund an amount of Rs 15,000 towards the cost of the articles ordered. It also ordered Myntra to pay Rs 5,000 for causing mental agony and inconvenience besides another Rs 5,000 towards the costs.

Dheeshma Puzhakkal

Dheeshma Puzhakkal is currently a Reporter with Newsmeter. An alumnus of Hyderabad Central University, she has interned with Greater Kashmir newspaper and NDTV. Dheeshma has also made short films and documentaries. Her documentary ‘Still I Rise’, which is based on sex-trafficking in Hyderabad’s Old City, has earned accolades in several film festivals, such as International Documentary and Short Film Festival, Kerala (IDSFFK). An avid foodie, she loves to travel and listen to stories that others tell. Photography is one of her all-time interests. She has extensively written on satellite-based journalism, health, consumer, and data stories besides covering anti-crime investigative agencies.

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