Hyderabad: It has been a confusing few days for Telugu cine-goers who have been trying to get clarity with regard to the release dates of the big films this festive season of Sankranti. But after three-four days of deliberations, the Active Telugu Film Producers Guild (ATFPG) has managed to resolve the issue and clear the dates of release.

At an urgently announced press meet that took place on Saturday evening, the ATFPG announced that after speaking to producers of both the films, it was decided that both Sarileru Neekevvaru and Ala Vaikuntapuramloo will release as announced earlier on January 11th and January 12th respectively.

Speaking at the meet, producer Dil Raju, a member of the ATFPG and also one of the producers of Mahesh Babu’s Sarileru Neekevvaru, said, “Whenever such small issues crop up, it is the duty of the guild to clear them up. And we are always going to be there to do it in the most efficient way possible.”

When asked why the issue cropped up in the first place when the Guild had already resolved the release date issue earlier, the producer said, “Due to various reasons. There were some misunderstandings. But our job is to sort out the issue and protect both films. If both films released on the same day, neither will get the revenue and our job is to ensure that doesn’t happen.”

The other two releases this Sankranti are Rajinikanth’s Darbaar directed by A.R. Murugadoss and Kalyan Ram’s Entha Manchivadavuraa directed by Satish Vegesna. With clarity on the dates of release of the other two films out there, it looks like it’s time to celebrate. In fact, the team of Allu Arjun’s Ala Vaikuntapuramloo released a statement of confirmation of release date and captioned it: No more Confusion only Celebration. And we very well agree!

Pranita Jonnalagedda

A features journalist who started writing because of her love for newspapers, Pranita Jonnalagedda is now exploring the digital space where she writes extensively on Telugu cinema. After fulfilling a childhood dream of working in the newspapers with brief stints in The Times of India and The Deccan Chronicle, Pranita is now a freelancing journalist who has contributed to several leading news portals like Film Companion, The News Minute, DNA, Telugu 360 and The Hans India among several others. Exploring her joint love for films and writing, she covers cinema in a holistic style and covers all the related trends, news, and fashion developments. An alumnus of Osmania University College of Arts and Social Sciences from where she pursued her Post Graduation in Mass Communication and Journalism, she is travel blogging when she isn't writing.

Leave a Reply

Your email address will not be published. Required fields are marked *