Hyderabad: The officials of Greater Hyderabad Municipal Corporation imposed heavy fines against Big Bazar, Kachiguda, for illegal banners and posters. Meanwhile, INOX theatre in Kachiguda has also been fined Rs. 1.22 lakh for illegal advertisements.
The officials of the GHMC's Central Enforcement wing slapped a fine of Rs. 1 lakh against Big Bazar for using flashy lights and non-static illumination. Besides this, separate hefty fines amounting to Rs. 5.02 lakh was also imposed for unauthorised advertisement measuring 15 feet, and banners and cut-outs.
This whole building has posters all over it, plz do the needful it's BIG Bazaar, ensure wht u give is also BIG ..!! including penalty to Inox for posters all around the building @CEC_EVDM n @Director_EVDM ! It's Maheshwari Parmeshwari complex. Ty.! pic.twitter.com/hnuTaGJtaS— VijayGopal (@VijayGopal_) September 12, 2020
The enforcement agency was acting upon a complaint filed by activist Vijay Gopal who had informed the team via social media and provided supporting evidence.
Glad to share, INOX Kachiguda @INOXMovies Hyderabad has been challaned 1 LAKH 22 THOUSAND for putting up illegal Hoardings/Posters across the building. 1.22 lacs in total due to my Complaint. All others stop dirtying my city wt ur posters. Ty.! https://t.co/7Jj2S9r3nl— VijayGopal (@VijayGopal_) September 14, 2020
The officials have been reiterating that any kind of advertisement/display (mounted or painted), use of flashy lights exceeding 15 feet of the building’s frontage will invite a penalty. Also, any moving, rotating, variable messages, advertising devices, and buildings operating without a structural stability certificate is an offense under the GHMC Act, the GHMC has said.