Hyderabad: The Greater Hyderabad Municipal Corporation(GHMC) imposed a fine of Rs 1 lakh on Brilliant Grammar School, Champapet for the erection of illegal advertisements on Thursday. The Central Enforcement Cell of GHMC fined Brilliant Grammar School for the erection of an advertisement on the footpath.

On Saturday, complainant Vijay Gopal tweeted to the Central Enforcement Cell team, “Take care of this encroachment plz, heard has been penalized in d past, @CEC_EVDM @Director_EVDM, footpath encroached wt Ad, plz levy penalty as well as per GO 68 n do d needful, BRILLIANT SCHOOL, NOT SO BRILLIANT IN ENFORCEMENT. Karmanghat.”

Replying to Vijay Gopal, the Central Enforcement Cell of GHMC stated in its challan, “The violators have erected illegal advertisements without any permission from the competent authorities which is an offence Committed under section GHMC ACT and as per GO MS No. 68 dated April 20, 2020."

According to the Directorate of EV & DM, Erection of advertisements, Displayed painted advertisements, Use of Flashing lights or Non-static illumination in the advertisements, size of advertisements or name board exceeding 15 per cent of the frontage of the building, Use of Moving, Rotating or Variable message Advertising Devices, Operating an Advertisement element without valid Structural Stability Certificate, Advertisement is placed in a manner of any additional board, structure or projection ion the body of the vehicle/Use of Illuminated advertisements with brightness more than the allowed limit without any written permission from the competent authority is am offence committed under the 420, 421 sections of GHMC act.

On September 3, GHMC imposed a fine of Rs 3 lakh on Paradise, Secunderabad for the erection of illegal advertisements on Thursday. The enforcement, Vigilance and Disaster Management (EVDM) wing of GHMC fined Paradise for the erection of an unauthorized advertisement element above 15 feet height from the ground level.

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