Kutti Story third-most watched video, records 22 million views
Hyderabad: Anirudh Ravichander, one of the youngest music composer and singer of the south film industry, has crossed another milestone. ‘Kutty Story’, a song that he composed for Thalapathy Vijay’s much-awaited movie Master, has become a global phenomenon with over 22 million views in just 10 days.
 
Thalapathy himself has sung the song, which has Tanglish lyrics. It was released on Valentine’s Day and had nine million views in 24 hrs. The video became the highest-viewed lyric video in the southern film industry. The video was trending on YouTube at number one for four days and now has become the third-most watched video in the world.
Anirudh Ravichander took to Twitter to share the news, “1 crore love for Thalapathy @actorvijay sir s #KuttiStory @Arunrajakamaraj thanks bro! Kodi nandrigal to all of you for making it the biggest track of the year (sic).”
 
Talking about the grand success of the track he says, “ Collaborating with Thalapathy for the second time truly feels like a dream. It is extremely overwhelming to see audiences love and react to  Kutti Story this way. When we recorded the track with Vijay sir we knew it would be liked by the masses and would be special, but to see this kind of response feels great and truly pushes us to give our best. Thank you music lovers across the world for making Kutti Story what it is, this just once again proves that music has no language!”
 
Master is produced by XB Film Creators and Seven Screen Studio. The Vijay and Vijay Sethupathi starrer is directed by Lokesh and has Andrea, Malavika Mohanan, Shantanu Bhagyaraj, and Arjun Das as the supporting cast. 
 
https://www.youtube.com/watch?v=gjnrtCKZqYg

Aiswarya Sriram

Aiswarya Sriram is a budding multimedia journalist and is currently working for NewsMeter. A graduate from Indian Institute of Journalism and New Media (IIJNM) Bangalore, Aiswarya has earlier worked with The Logical Indian and has interned with Republic TV. Aiswarya, a Tamilian who was born and brought up in Mumbai, loves to do rural reporting. She has visited Byadgi Taluk of Karnataka, to write about the issues faced by chilli factory workers there, earlier in 2019. A craft enthusiast, Aiswarya also does quilling, painting and glass work. On her off-days, she loves to read crime-thrillers and watch anime. She primarily reports on civic issues, GHMC, human-interesting features, and fact-checking video stories.

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