Hyderabad: The Greater Hyderabad Municipal Corporation (GHMC) on 19 October imposed a fine of Rs 11 lakh on Manjeera mall, Kukatplally for erecting illegal advertisements.
The Enforcement Vigilance and Disaster Management (EV&DM) wing of the GHMC fined the establishments for unauthorised advertisement display above 15 feet from the ground.
Similarly, KFC, Miyapur and Sri Sri Pooja Samagri, Miyapur were imposed a fine of Rs 1 lakh each, Kleo International School in Miyapur and Naturals saloon in Alwyn colony were imposed a fine of Rs 5,000 and Rs 10,000 each for illegal advertisements.
According to the EV&DM, the outlets had erected illegal advertisements without permission from authorities concerned which is an offence under sections 420 and 421of the GHMC Act and as per a government order issued on 20 April 2020.
According to the directorate of EV&DM, erecting advertisements, displaying painted advertisements, use of flashing lights or non-static illumination in advertisements, flouting rules regarding the size of advertisements or name boards exceeding 15 per cent of the frontage of the building, use of moving, rotating, or variable message advertising devices, operating an advertisement element without the valid structural stability certificate, placing an advertisement on any additional board, structure, or projection on the body of a vehicle, and use of illuminated advertisements with brightness more than the allowed limit without any written permission from the authority concerned are offenses under the GHMC Act.