Hyderabad: Even as consumer activists in Hyderabad fight for regulating ticket prices at multiplex theatres, owners find devious ways to loot consumers. Charging for re-usable 3D glasses is one way, say movie-goers.

Questioning this, Mohammed Sabuwala, a businessman from the city, took to Twitter on how Tivoli Cinemas in Secunderabad had charged Rs 30 for 3D glasses, that needed to be returned after the movie. “New way of looting money! why should theatres charge extra for 3d glasses and that too give used ones to wear,” he asked.

The gaps in government issuing sufficient guidelines regarding 3D glasses led to customers ultimately bearing the brunt.

In an RTI response from Hyderabad City police regarding details about movie theatres, it was categorically mentioned that “No single screen theatres are permitted to collect extra charges for giving 3D glasses.”

However, the catch lies in multiplex theatres charging for 3D glasses. The RTI response further states that “some multiplexes were permitted to collect extra charges for screening 3D movies as per their representations and GO’s issued by the government.”

‘Charging for 3D glasses is completely illegal’

Vijay Gopal, founder of Forum Against Corruption (FAC), is of the opinion that charging for 3D glasses is completely illegal.

“There is no government orders that state that multiplex theatres may charge for 3D glasses. But while giving licence, the authority for movie theatres gives the owner permission to collect money for the same. The point is how did the multiplexes get this permission, and who gave it to them?”

The RTI response, which was released in December, also mentioned how there were no restrictions on customers bringing their own 3D glasses. Furthermore, there is no prescribed rate from the government about the maximum charge that may be levied from movie-goers for using 3D glasses. Such loopholes may only affect the consumer in the end, says the consumer activist.

Amritha Mohan

Amritha Mohan is a reporter at the NewsMeter. Shortly after completing her Master's in Communication at the University of Hyderabad, she began teaching courses on media and culture as a guest lecturer at the Department of Journalism and Mass Communication, North-Eastern Hill University (NEHU), Shillong. Amritha has previously interned with news organisations such as Greater Kashmir and Newslaundry. A lover of travel and photography, she spends most of her time planning road trips to the North-East. Nothing makes her happier than a green turf and a team to play football with. She primarily reports on education, tech, human-interesting and critical features.

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