Hyderabad: It's not just the Balapur Laddu, that fetches lakhs from the auction, even Residential colony laddus now have joined the race and have broken the record of Balapur laddu this time by fetching a whopping amount of Rs. 18.75 lakhs, the highest so far in the city in RV Resident's Society in Sun City. Where as another laddu in Film nagar, Vinayak Nagar colony has fetched around 17.75 lakh in the auction that was held on Thursday.
What has driven the residents for going so far a 5 kg laddu in the residential society is not just the fame but the cause behind it. The amount that was fetched in RV residents society would go for charity and its a usual phenomenon, since they started three years ago.
And it's not the winner who takes this laddu home, the same would be divided by the number of villas in that community and distributed across. However, the bidding was only to create an environment to encourage charity among the residents.
When it comes to Vinayak Nagar colony near Film nagar, a BJP leader, Mr. Pullapu Govardhan has bagged the laddu for an amount of 17.75 lakhs. Mr.Govardhan said that it's the second time, he bagged this laddu and is going to distribute the same among his family and friends. He further stated that he belongs to the same colony initially so with the same sentiment, he participates in the bidding. Last year the same laddu was fetched about 15.1 lakh last year and stood in second place.