Flipkart surpasses 1.4 million sellers ahead of ‘The Big Billion Days’
Flipkart said it will kickstart the festive season with its Sale Price Live (SPL) event in the coming week that has been introduced for sellers in a lead-up to TBBD
By Newsmeter Network Published on 14 Sep 2023 2:32 PM GMTHyderabad: Ahead of its 10th edition of The Big Billion Days (TBBD), Flipkart has announced that it has achieved a significant milestone of housing 1.4 million sellers on its platform. This is an increase of over 27 per cent of sellers on the platform since last year, the e-commerce website announced.
Ahead of its 10th edition of TBBD, Flipkart Seller Hub recently concluded an extensive series of seller conclaves spanning several major cities including Delhi, Surat, Jaipur, Agra, Hyderabad, Bengaluru, and Kolkata. Flipkart said that more than 4,500+ enthusiastic entrepreneurs actively participated in various informative sessions during the conclaves.
Commenting on the milestone, Rakesh Krishnan, vice president and head of Marketplace at Flipkart, said, “Flipkart is committed to building a cutting-edge e-commerce ecosystem for Indian MSMEs. As we gear up for the festive season, we remain steadfast in our mission to propel seller success through innovative tools and initiatives. Onboarding 1.4 million sellers underscores Flipkart’s dedication to promoting inclusivity and convenience within our seller community.”
New sellers are from Tier-2 and Tier-3 cities
Flipkart said it will kickstart the festive season with its Sale Price Live (SPL) event in the coming week that has been introduced for sellers in a lead-up to TBBD. This SPL is designed to encourage sellers to offer their products at attractive prices, equivalent to what they would provide during TBBD, thereby maximising their benefits and growth ahead of the festive shopping season.
Earlier this year, Flipkart announced a slew of industry-first marketplace policy changes and new capabilities to build a more inclusive e-commerce ecosystem that contributes to seller partners’ growth, prosperity, and empowerment. The new sellers that have joined the platforms hail from across the length and breadth of India, including metro cities Tier-2 and Tier-3 cities such as Jammu, Kanyakumari, Kollam, Ludhiana, Mangalore, Thrissur and Vellore. Most new sellers on-boarded contribute to products under lifestyle, BGM and home categories.
“Reflecting on my journey, seeing how my business has evolved on Flipkart’s platform is fulfilling. Flipkart has nurtured my growth, from navigating the initial stages easily through the 10-minute onboarding process to witnessing increased operational efficiency and customer insights. As I anticipate the upcoming festive season, I’m confident that my evolved approach, backed by Flipkart’s unwavering support, will take my business to new heights,” said Salman Sheikh, a Flipkart seller who owns a lighting and audio business named Good Price Store.
Flipkart has recently introduced a service called AI Powered Cataloging, an industry-first AI-led automated solution that converts any product image to Flipkart-standard quality on the go, making it easier for sellers. Using Machine Learning (ML) and Artificial Intelligence (AI) powered software, sellers no longer need to invest in expensive model-shooting for their product listings and can avail of the AI-powered services Flipkart offers as per their requirements.