Srinagar: “A single constitution for the entire country”- How will Jammu, Kashmir and Ladakh benefit?”, reads the headline of a newspaper advertisement in Kashmir. The advertisement explains how Article 370 and 35 A were responsible for the backwardness of J&K, and how this will change now? 

The government ads highlighting the benefits of the abrogation of Article 370 and 35 A are splashed across Urdu and English dailies front pages published from Kashmir.

The advertisement reads, “Investors will pump in capital and resources. Industries and services will be set up. Employment opportunities will multiply. Big educational institutes will proliferate, and the health sector will grow”.
It further says that Article 370 and 35 were used to promote terror.

“For many years in the past, J&K has been the victim of anti-national propaganda and terrorist actions against innocent citizens. Article 370 and 35 A became handy tools for mischievous elements to fan separatism and promoted terror. These two articles kept the state away from the development processes in the country for a long time. The special status benefitted only a select few, e.g. Hurriyat leaders and people working for them.”

The advertisement mentions that students will no longer have to leave the state to pursue higher education.
“About 20,000 students from J&K have to go to other parts of India to study. Now even this sector will boom due to the PPP model – students will no longer have to leave the state to pursue education.” The advertisement also highlights how people will not be compelled to sell their land, and that land prices will escalate in the state matching the land prices across the country.

“Land rates all over the country have increased many folds while rates in J&K have not changed much. This will change in the days to come. However, fears of the people about the loss of land and properties are not well-founded. There is no compulsion on anybody to part with their land. Anyone who does not want to sell their lands will have the full liberty not to do so. There will be no change in ownership due to the removal of Article 370.”

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