UoH, Dr. Reddy's to develop cold chain logistics solutions for pharma industry

Hyderabad: Two professors of the University of Hyderabad (UoH) will lead a project in partnership with the pharma company, Dr. Reddy's Laboratories, to develop cold chain logistics solutions for pharmaceutical firms.

The two professors who will lead the project are Prof. Vijaya Bhaskar Marisetty and Dr. Varsha Mamidi of the UoH School of Management Studies.

Pharma companies routinely face multiple compliances, reconciliation, and provenance issues in their supply chain, especially when exporting critical drugs and vaccines to other countries. On several occasions, their products are rejected or delayed due to lapses in the process. "Blockchain integrated Internet of Things (IoT) framework will help to overcome this hurdle as it ensures a transparent way of sharing information with all stakeholders in the whole end-to-end supply chain network. Given that the information on the blockchain is immutable and audit-ready, this will also enhance trust and efficiency in the system. This initiative will provide a first use case for increasing the exports of the pharmaceutical industry," UoH said in a press release.

The project is supported by the Institution of Eminence (IoE) entrepreneurial research grant of the University of Hyderabad. Dr. Ravi Prakash Mathur, the head of global logistics, will lead the team from Dr. Reddy's Laboratories.