`RRR': Producers launch massive publicity blitzkrieg to promote multi-starrer flick

RRR is all set for release on March 25 and the makers of the film massive publicity blitzkrieg to promote the film. Starring Jr NTR, Ram Charan Tej, Alia Bhatt, Ajay Devgn, and Shriya Saran in lead roles, the film is directed by SS Rajamouli.

A couple of days ago, the makers unveiled a new poster, and promo for their next song `Ethhara Jenda' in Telugu, while it is titled `Sholay' in Hindi. The song will be out on March 14. The promo is already taking the internet by storm. Netizens are already appreciating the lead actors for flaunting some energetic and perfect moves. This peppy song will be played at the end of the film as a treat to the audience.

As soon as the song is out, the plan of the team is to begin promotions, media interactions, and a grand pre-release event in Dubai. It will be followed by another event in Bengaluru. The director and the actors are planning to give multiple interviews to the regional media to speed up the promotions.

RRR has Jr NTR as Komaram Bheem and Ram Charan Tej as Alluri Ramaraju, and Alia Bhatt playing Sita. The trailer of the film was out long back and has given goosebumps to many. The terrific trailer has raised the expectations of the film and fans are waiting to watch the magic on the big screen.

RRR is releasing in Telugu, Tamil, Hindi, Kannada, and Malayalam languages, marking Alia Bhatt's debut in Tollywood and Jr NTR's debut in Bollywood.

Helmed under a budget of Rs 400 Cr, RRR is produced by DVV Danayya under DVV Entertainments.