Hyderabad: Shah Rukh Khan's connection with Dubai is deeply intertwined with his role as a brand ambassador for the city, promoting tourism, and his association with iconic landmarks like the Burj Khalifa.
Shah Rukh Khan's association with Dubai goes beyond just being a brand ambassador. His charismatic persona and his love for the city have contributed significantly to Dubai's tourism and global recognition.
His promotion of Dubai's culture, landmarks, and attractions has not only attracted tourists but has also enriched the city's image as a top-tier global destination. His connection with Dubai has cemented the city's status as a vibrant and welcoming place for tourists from around the world.
Here's how he has strengthened his bond with Dubai and contributed to the city's image:
Brand Ambassador for Dubai Tourism: Shah Rukh Khan was appointed as the brand ambassador for Dubai Tourism in 2016. His charismatic appeal and global recognition made him an ideal choice to represent Dubai's vibrant and diverse tourism offerings.
#BeMyGuest Campaign: Under his role as the brand ambassador, Shah Rukh Khan starred in the #BeMyGuest campaign, a series of promotional videos that showcased the essence of Dubai's culture, landmarks, and experiences. His presence in these videos attracted widespread attention and further elevated Dubai's status as a top tourist destination.
Iconic Promotional Videos: Khan's promotional videos often featured him exploring Dubai's attractions, including the Burj Khalifa, the Dubai Mall, the Dubai Opera, and the old neighborhoods of Dubai. These videos not only highlighted the city's modernity but also its rich heritage.
Connection with Fans: SRK's fan base extends worldwide, and his endorsement of Dubai as a tourism destination drew his fans to visit the city. Many of his admirers expressed a desire to explore Dubai after seeing him revel in the city's culture and adventures.
Global Reach: Shah Rukh Khan's involvement in Dubai's promotions significantly increased the city's global visibility. His social media posts and endorsements reached millions of followers, spreading the message of Dubai's hospitality and attractions to a broader audience.
Promoting Burj Khalifa: The Burj Khalifa, the world's tallest skyscraper, is a symbol of Dubai's architectural prowess. Shah Rukh Khan has been a part of various promotional events involving the Burj Khalifa. Notably, the Burj Khalifa was illuminated with images of SRK during special occasions, and he also celebrated the launch of his movie "Zero" at the iconic tower.
Cultural Exchange: Shah Rukh Khan's presence at Dubai's events and award functions helped bridge cultures and fostered a deeper connection between Bollywood and Dubai's entertainment industry. It encouraged collaboration and cultural exchange between the two worlds.
Tourist Engagement: SRK's charm and warmth have made him accessible to tourists visiting Dubai. He often interacts with tourists, takes photographs, and shares moments, making their experiences memorable.