With multiple clashes and holidays, box office set for a busy festive season

But the surprising thing is that though the government announced holidays from 25 September to 9 October for educational institutions, no Telugu film is releasing on 30 September.

By Bhavana Sharma  Published on  18 Sep 2022 4:30 AM GMT
With multiple clashes and holidays, box office set for a busy festive season

Hyderabad: So far September has been a busy month for filmmakers, distributors, exhibitors, audiences, and the media with a minimum of three films releasing every Friday. In the next two weeks, too, i.e., two Fridays, we will see almost six to seven films hit the screens. Well, two Tamil to Telugu dubbed films have all the limelight this time.

Why solo releases?

Most of the heroes look for solo releases of their films to avoid clashes and also to collect more at the box office. Clashes are bad for both big and small-budget films as the revenue of a particular day will be split among them. While big-budget films somehow seem to be able to manage in the end, the same cannot be said for small films. Small films can suffer terribly because of the lack of theatres due to clashes. Also, these days it gives opportunities for fans to start a war on social media, leading to negative news about the film.

Multiple releases and clashes

This seems to be the case with many films releasing during the Dasara holidays as several films are set to release on the same weekend. No matter how much one tries, a few films are definitely gearing up to lock horns at the box office during Dasara. But the surprising thing is that though the government announced holidays from 25 September to 9 October for educational institutions, no Telugu film is releasing on 30 September. Only Dhanush-starrer 'Naane Varuvan' is set to release on 29 September and Vikram's 'Ponniyin Selvan' on 30 September.

Instead, multiple films—'Nenu Meeku Baga Kavalsina Vadini', 'Aa Ammayi Gurinchi Meeku Cheppali', and 'Saakini Daakini'— will clash at the box office on 16 September.


On 23 September, too, 'Krishnam Vrinda Vihari' starring Naga Shaurya, 'Alluri' starring Vishnu, 'Gurtunda Seethakalam' starring Satya Dev are expected to release. Given that neither of these films has created a huge buzz, it could be a huge mistake for films to clash during the holidays.




Dasara holidays call for clashes

Dasara holidays see the release of big films every year. This year, too, two big actors of the Telugu film industry are set to lock horns at the box office. Megastar Chiranjeevi's 'Godfather' is all set to release on 5 October and so is Nagarjuna Akkineni's 'The Ghost'. 'Godfather' is directed by Mohan Raja and is the official Telugu remake of the Malayalam blockbuster film 'Lucifer' starring Mohanlal. The Telegu remake stars Nayanthara and Satyadev in key roles. 'The Ghost' meanwhile is an action thriller directed by Praveen Sattaru and has Sonal Chauhan as the leading lady. Expectations for both films are high.

Along with these two, another small-budget film is going to release during the Dasara holidays. Ganesh Bellamkonda's debut project 'Swathimuthyam' is also slated for release on the same day. It is produced by Sitara Entertainments. A debutant is going to compete with two big stars. Let's see what happens. Well, it is up to the audience which film they would like to watch this festive season.

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