Fact Check: Myntra did not create controversial graphic about Hindu Gods
Users claim that the e-commerce website Myntra posted anti- Hindu post.
By Newsmeter Network Published on 24 Aug 2021 4:43 AM GMTHyderabad: A graphic depicting a scene from Mahabharata is viral on social media with the hashtag #boycottmyntra. Users claim that the e-commerce website Myntra posted anti- Hindu post.
The graphic shows Draupadi's vastraharan scene from Mahabharata. It shows Lord Krishna using a smartphone looking for an extra long saree on a shopping website Myntra.
The link to the post can be viewed here.
Uninstalled @myntra for this demeaning advertisement
ā ą¤Ŗą¤Ŗą„ą¤Ŗą„ ą¤ą¤æą¤ą¤Øą¤¾ š© (@pappuchikna001) August 22, 2021
Giving 3 days to @Flipkart to explain its stance on this derogatory ad of its subsidiary else would uninstall flipkart too.#boycatt_Myntra @KapilMishra_IND @alpha1995beta pic.twitter.com/PyNDLzGsOR
Archive link of the post
Click here to view similar claims.
Boycott Myntra !! Shameless advertising !! Direct hit to Hindus and Hindutva!! pic.twitter.com/6MeXvkGoJx
ā Iā¤ļøIndia (@i_desi_prakash) August 22, 2021
Boycott Myntra and show them their place as whatever they are just because of us š #BoycottMyntra pic.twitter.com/TvAar2pRGO
ā ą¤°ą¤¾ą¤¹ą„ą¤² ą¤øą¤æą¤ą¤¹ ą¤¶ą„ą¤ą¤¾ą¤µą¤¤ (@RajputRahulRR) August 23, 2021
Fact Check:
The claim is false.
Newsmeter performed a keyword search scrolldroll Myntra, we found news reports dated August 26, 2016.
We checked Myntra's official website. We found that they had refuted the claim when it was viral on August 26, 2016. "We did not create this artwork nor we endorse this," Myntra tweeted.
The company's verified Twitter account added that they would pursue legal action against the publication. ScrollDroll had since taken down the controversial graphic.
We did not create this artwork nor do we endorse this. https://t.co/EWyWUEsky5
ā Myntra (@myntra) August 26, 2016
We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly. (2/2) https://t.co/2mYwpaWZhg
ā ScrollDroll (@ScrollDroll) August 25, 2016
Further, we found India Today report dated August 2016. According to the report, the graphic was created by ScrollDroll, a publication popular for interesting graphic cards in February 2016.
The graphic was a part of a series titled 'Indian mythology meets today's digital technology', which imagined characters from Hindu mythology using smartphone applications like Myntra, Uber, Zomato, and Tinder.
Hence, the claim is false. Myntra has nothing to do with the old graphic, which was created by ScrollDroll in 2016. It had created a furor and netizens had called for a boycott of Myntra.