Hyderabad: A graphic depicting a scene from Mahabharata is viral on social media with the hashtag #boycottmyntra. Users claim that the e-commerce website Myntra posted anti- Hindu post.
The graphic shows Draupadi's vastraharan scene from Mahabharata. It shows Lord Krishna using a smartphone looking for an extra long saree on a shopping website Myntra.
The link to the post can be viewed here.
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The claim is false.
Newsmeter performed a keyword search scrolldroll Myntra, we found news reports dated August 26, 2016.
We checked Myntra's official website. We found that they had refuted the claim when it was viral on August 26, 2016. "We did not create this artwork nor we endorse this," Myntra tweeted.
The company's verified Twitter account added that they would pursue legal action against the publication. ScrollDroll had since taken down the controversial graphic.
Further, we found India Today report dated August 2016. According to the report, the graphic was created by ScrollDroll, a publication popular for interesting graphic cards in February 2016.
The graphic was a part of a series titled 'Indian mythology meets today's digital technology', which imagined characters from Hindu mythology using smartphone applications like Myntra, Uber, Zomato, and Tinder.
Hence, the claim is false. Myntra has nothing to do with the old graphic, which was created by ScrollDroll in 2016. It had created a furor and netizens had called for a boycott of Myntra.