Fair is not always lovely: Magical effects of 'Growflee' face mask are marketing gimmicks

A post showcasing the magical and quick effects of a face mask is being widely shared on social media for quite a long time now.

The advertisement for the green tea stick face mask claims to remove blackheads and whiteheads in 10 minutes after application. The marketing team of the green stick face mask not only boosts of removing blackheads but also claims the skin whitening effects of the mask.

The green tea stick-on clay mask is easily available on various shopping sites like Flipkart and Amazon etc. The product sales under brand names such as Median, Qklovni, Menhdiqi, Ofaniyaetc.The face mask is quite popular on the internet nowadays.

FAC T CHECK

NewsMeter ran a keyword search on social media with the name of the product 'Growflee Green tea cleansing mask' and found a beauty product review article by Pinkvilla.

The article says: "'This mask claims to remove blackheads entirely & lighten the skin tone a few shades brighter. While it was exposed in a few videos, the product used chia seeds as blackheads to make the advertisement oddly satisfying. Yet, some reviews clear the air about the skin lightening."

"They elaborated that the tone doesn't get lighter, but the product manages to remove a few blackheads. Strategies like these misguide & confuse the consumer. Hence, people cannot enjoy the product or the service entirely," Pinkvilla added.

We further investigated to find some testimonies and reviews on YouTube. We found a review on the same product by a verified beauty blogger "Doro Cubillo" on her YouTube channel.

Her review clearly shows that the Green face mask stick has zero effects on blackheads and skin whitening. She calls the claims related to the mask to be fake.

Skin care products may show different effects on different skin types. On searching further, were found a review on Youtube by verified user GLAMBEAUTYY'S.

The blogger says the product doesn't justify the claims related to it. She also mentions that the mask is merely a waste of money and feels like chalk rubbed over the face.

To find the effectiveness of face masks in general, we found an article by PennMedicine, which says: "Face masks are not magic. Healthy skin depends much more on how you care for it every day, including sticking to a good cleansing routine and staying hydrated."

While face masks won't erase all your bad skincare habits after just one use, they can provide an extra boost to your routine. And if used properly, they can be an easy, effective and inexpensive way to give your skin a little extra TLC, it adds.

Following the evidence, it is evident that the claims related to the Green tea stick face mask are baseless. Don't go by the advertisement. Check the ingredients and do a little research on the product.

Don't fall prey to the marketing strategy.

Hence, the claim is false.