`Fried towel incident': McDonald's deny issuing any advert to mock rival

An purported advertisement of McDonald's Philippines mocking a competitor after a `fried towel incident', is viral on Facebook. Our competitor threw in the towel" and has received at least 27,000 interactions with this image

By Misha Rajani  Published on  9 Jun 2021 6:22 AM GMT
`Fried towel incident: McDonalds deny issuing any advert to mock rival

HYDERABAD: An purported advertisement of McDonald's Philippines mocking a competitor after a `fried towel incident', is viral on Facebook.

"Our competitor threw in the towel" and has received at least 27,000 interactions with this image," reads the text of the advertisement.

This alleged advertisement became viral after a bizarre incident. A woman, who ordered fried chicken from a popular food joint in the Philippines received a `fried towel' instead. (Click here to read more).

Facebook users then began circulating this advertisement claiming that McDonald's Philippines took a dig at the food joint.

https://www.hindustantimes.com/trending/woman-orders-fried-chicken-in-philippines-receives-a-towel-instead-watch-101623035043692.html


FACT CHECK:

The claim of McDonald's mocking the food joint is false. The company has not issued an advertisement.

On June 4, McDonald's Philippines released a statement denying their involvement in putting out the advertisement. Public Relations and Communications Senior Manager Adi Timbol-Hernandez said, "McDonald's Philippines did not and would not produce or release any disparaging material against any brand. To reiterate, this piece of content was not made by McDonald's Philippines and was never posted on any of the brand's digital assets." (Click here to read)

It was also reported by several news organizations in the Philippines. All reports state that the advertisement was not issued by McDonald's.

https://news.abs-cbn.com/business/06/04/21/viral-towel-post-not-made-by-mcdonalds-philippines

https://www.philstar.com/lifestyle/food-and-leisure/2021/06/04/2103104/mcdonalds-clarifies-threw-towel-viral-photo-about-jollibee-fried-towel-incident

The food joint identified as Jollibee's Bonifacio Global City branch took notice of the incident of serving a "fried towel" to its customer and ordered a three-day shutdown of the Bonifacio-Stop Over outlet.

"We will also send out reminders to all stores to ensure the strict adherence to Jollibee's food preparation systems," an official statement from Jollibee Foods Corp wrote.

There was no involvement of McDonald's at any point during or after this incident and no such advertisement was issued by them.

It is clear that the advertisement is fake.

Claim Review:McDonald’s Philippines mocked Jollibee in an advertisement after the “fried towel” incident.
Claimed By:Facebook Users
Claim Reviewed By:Newsmeter
Claim Source:Facebook
Claim Fact Check:False
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