Viral image of Coca-Cola can with racist tagline is morphed

A picture of a Coca-Cola can is viral on social media.

Its tagline reads, “Try to be less white.”

Social media users claim that Coca-Cola is promoting racism.

Fact check

NewsMeter found the claim to be false.

We started our investigation web performing a keyword search on credible media reports on Coca-Cola and its new tagline.

We found the original image on the stock image website Shutterstock uploaded back in 2014. On carefully analysing, we found that the viral image is morphed.

For a better understanding, a comparison picture can be seen below.