Hyderabad: The Greater Hyderabad Municipal Corporation (GHMC) has fined several establishments in the city for using moving LED displays in their showrooms. On 9 March the municipal body penalised at least four commercial establishments in and around Kukatpally and the JNTU area for illegal LED displays.

Lalitha Jewellery near KPHB and Mangalya Shopping Mall in JNTU were among the commercial establishments that were fined. Both have been asked to pay a fine of Rs. 50,000. Meanwhile, Touch Mobiles in Kukatpally was fined Rs. 25,000 and Vigneshwara Silks in JNTU was fined Rs. 10,000.

Speaking to NewsMeter, V. Mamatha, zonal commissioner of Kukatpally, said the commercial establishments had put up moving LED advertisements without the permission of the commissioner, which is illegal. “As per Sections 420 and 421 of the HMC Act, 1955, sky-signs and advertisements with electric displays cannot be erected, retained, or fixed without the permission of the commissioner,” she said.

The complaint was registered by Sai Teja, vice-president of the organisation Forum Against Corruption (FAC). “Even though today is a holiday, civic officials conducted raids and imposed fines. This is an example that other government officials should emulate,” he said.

LED lights can distract people driving on the roads which may cause fatal accidents. Last year during Diwali, the GHMC had stopped South India Shopping Mall and Unlimited in Kukatpally from setting up flashy LED lights. A Chennai Silks showroom in Moosapet was also fined Rs. 20,000 in October for installing illegal LED lights.

Amritha Mohan

Amritha Mohan is a reporter at the NewsMeter. Shortly after completing her Master's in Communication at the University of Hyderabad, she began teaching courses on media and culture as a guest lecturer at the Department of Journalism and Mass Communication, North-Eastern Hill University (NEHU), Shillong. Amritha has previously interned with news organisations such as Greater Kashmir and Newslaundry. A lover of travel and photography, she spends most of her time planning road trips to the North-East. Nothing makes her happier than a green turf and a team to play football with. She primarily reports on education, tech, human-interesting and critical features.

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