Hyderabad: Greater Hyderabad Municipal Corporation (GHMC) imposed Rs 50,000 fine on KLM Mall in Kukatpally for violating advertisement norms and for flashing LED lights. Officials booked KLM Mall for the second time for the same offence. Last September, KLM Mall in Chandanagar was fined for flashing LED lights on advertisement board.

Anti-corruption activist Sai Teja filed the complaint against KLM Mall with Kukatpally Zonal Commissioner. Speaking to NewsMeter, he said, “According to Hyderabad Municipal Corporation Act, no establishment can flash LED lights on their advertisement board without written permission from the GHMC commissioner.lights can be obstruction and cause danger to public safety.”

He added that it might be fine once or twice, but when establishments repeat such offences, stringent actions need to be taken.

Under Section 420 and 421 of GHMC, any establishment or institution that needs to erect an advertisement board with flashing lights needs to get GHMC or Zonal Commissioner’s approval.

Mr Teja added, "I wish all other zonal commissioners also take serious action against such offenders This is a trend setting example for the common man where the turn around time of the compliant was 24 hours. Thanks to Zonal Commissioner V. Mamatha for her quick action."

LED lights can distract people who commute on the road, especially two-wheelers and can lead to fatal accidents. Earlier this year, during Diwali, GHMC had stopped South India Shopping Mall and Unlimited in Kukatpally from flashing LED lights. Chennai Silks showroom in Moosapet main road was also fined Rs 20,000 on October for the illegal instalment of LED lights

Dheeshma Puzhakkal

Dheeshma Puzhakkal is currently a Reporter with Newsmeter. An alumnus of Hyderabad Central University, she has interned with Greater Kashmir newspaper and NDTV. Dheeshma has also made short films and documentaries. Her documentary �Still I Rise�, which is based on sex-trafficking in Hyderabad�s Old City, has earned accolades in several film festivals, such as International Documentary and Short Film Festival, Kerala (IDSFFK). An avid foodie, she loves to travel and listen to stories that others tell. Photography is one of her all-time interests. She has extensively written on satellite-based journalism, health, consumer, and data stories besides covering anti-crime investigative agencies.

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