Hyderabad: The Greater Hyderabad Municipal Corporation (GHMC), on Monday, imposed a fine of Rs 6 lakh on INOX cinema hall, Miyapur and a fine of Rs 1 lakh on Central Mall, Miyapur, for erecting an advertisement banner illegally.
The Enforcement, Vigilance and Disaster Management (EV&DM) wing of GHMC fined INOX and Central Mall for the erection of an unauthorised advertisement element above 15-feet height from the ground level.
On Monday, complainant Vinay Vangala tweeted to the ED&VM team about the erection of the illegal advertisement banner. Within two hours, the EDVM team registered the complaint and generated an e-challan, while imposing a fine against both the parties.
The violators have erected illegal advertisements without any permission from the competent authorities which is an offence committed under Sections 420,421 of the GHMC Act and as per GO MS No. 68 dated April 20, 2020, stated EV & DM in the e-challan.
According to the Directorate of EV&DM, erection of advertisements, displayed painted advertisements, use of flashing lights or non-static illumination in the advertisements, size of advertisements or name board exceeding 15 per cent of the frontage of the building, use of moving, rotating or variable message advertising devices, operating an advertisement element without valid Structural Stability Certificate, advertisement placed in a manner of any additional board, structure or projection on the body of the vehicle/use of Illuminated advertisements with brightness more than the allowed limit without any written permission from the competent authority is an offence committed under the Sections 420, 421 of the GHMC Act.