Country Chicken Co: With over 5 varieties of Natu Kodi, you will be spoilt for choice
Various kinds of country chicken like Kadaknath, Classic Andhra, Tender Telangana, and Mysore Queen are available at the outlet. The prices vary as per the weight and quality of the chicken.
By Amrutha Kosuru Published on 13 March 2022 7:01 AM GMT
Hyderabad: Country Chicken Co. (farm outlet) is different from other meat shops. It offers four-five kinds of 'Natu Kodi' from various states across India and one can pick the one they like. The company has tied up with thousands of farmers across Telangana and other southern states.
Country Chicken Co initially began as an online delivery platform in October 2021. "After receiving an overwhelming response, we opened the shop in Pragathi Nagar, Kukatpally, last month," said the company's founder Hemambar Reddy.
Various kinds of country chicken like Kadaknath, Classic Andhra, Tender Telangana, and Mysore Queen are available at the outlet. The prices vary as per the weight and quality of the chicken.
"I have been working in the poultry industry since 1997. The industry has more downs than ups and farmers are always at the receiving end of the loss. Country Chicken Co ensures that the farmers receive fair pay for every bird they grow," Mr. Hemambar explained.
He assured that the chicken are not placed in cages, but left to roam freely in the farms. "Further, we use high-quality organic feed such as aloe vera, sunflower seeds, cashew, pulses, and more," he added.
Mr. Hemambar explained that many people think there is only one kind of Naatu Kodi. "Each Naatu Kodi is different in its own way, in terms of texture, colour, and taste," he said. For example, Kadaknath meat is extremely dark, almost black.
"Each chicken has its own nutritional properties and Naatu Kodi, in general, is healthy. This is because when you place a plate full of food in front of it, Naatu Kodi will specifically pick out food that is non-fatty," he explained.
Country Chicken Co was established to create a standard marketplace for Naatu Kodi. "We follow all hygienic standards of meat packaging and more. Once you enter the shop, you will not be able to smell the meat or any other foul smell," Mr. Hemambar said.
Country chicken co is looking to expand into Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Kerala.
And by first week of june they plan to launch 6 more stores in Hyderabad. Additionally, it will also release country chicken marinades. "The marinade will be freshly made every day with rich spices. We will have various types of marinades. One would just need to use the marinade with chicken overnight and cook the same by adding some salt to taste," Mr. Hemambar explained.
The shop also sells brown eggs. "And these are the original ones. They are not painted with color or anything else," he said.
