Netflix chooses Hyderabad for second India office, sparking debate over Bengaluru’s infrastructure woes
The new office is expected to focus on regional content development
By - Sri Lakshmi Muttevi
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Hyderabad: Streaming giant Netflix has reportedly selected Hyderabad as the location for its second office in India after Mumbai, setting off a wave of discussion on social media about why the company preferred Hyderabad over Bengaluru.
According to reports, Netflix has leased a 41,000 sq. ft. office space at CapitaLand ITPH Block A in HITEC City, marking its first major presence in Hyderabad. The same complex also houses Warner Bros. Discovery, positioning the area as an emerging entertainment and technology hub that encourages collaboration and innovation.
The new office is expected to focus on regional content development, project management, technical workflows, and vendor coordination for production and post-production. Hyderabad’s proximity to Tollywood, one of India’s most dynamic film industries, is seen as a major advantage, enhancing content creation efficiency and offering fresh opportunities for local talent. Industry analysts suggest that Netflix’s move could further strengthen Hyderabad’s position as a global media and content production powerhouse.
Netizens React on X
Following the news, several users on X (formerly Twitter) compared Hyderabad’s rise with Bengaluru’s declining appeal. One user wrote, “So many companies are choosing Hyderabad over Bengaluru. If I were running Bengaluru, I’d lose sleep over fixing traffic and potholes — but those in power seem to be sleeping.”
Another user shared photos of HITEC City’s skyline, commenting, “That’s because Hyderabad has better infrastructure.”
Another post read, “Bengaluru is losing its edge due to poor infrastructure and lack of accountability. The talent remains, but companies won’t wait forever if the city keeps collapsing under its own weight.”
Corporate Shift Trends
The conversation also revived earlier debates about Bengaluru’s deteriorating infrastructure. In September 2025, Rajesh Yabaji, CEO of BlackBuck, India’s largest digital trucking platform, voiced frustration on X about the poor road conditions around Bellandur Outer Ring Road, hinting at plans to relocate. His comments came amid mounting complaints about pothole-ridden roads, waterlogging, and heavy traffic, prompting Andhra Pradesh IT Minister Nara Lokesh to publicly invite companies to consider shifting operations to Andhra Pradesh.
