New Aston Martin sports car comes to Hyderabad, priced at Rs 4.59 crores
The DB12, which represents the pinnacle of 75 years of Aston Martin’s DB bloodline, signifies the automaker’s transformation into a modern ultra-luxury, high-performance brand
By Anoushka Caroline Williams Published on 8 Oct 2023 7:32 AM GMTHyderabad: Aston Martin, the luxury sports car manufacturer, made waves in Hyderabad on Saturday with the launch of its highly anticipated Super Tourer, the Aston Martin DB12. The car comes with a price tag of Rs 4.59 crores.
The event was attended by Aston Martin regional president for Asia, Gregory Adams, who highlighted the significance of this release in the context of the company’s 110th anniversary.
In his address during the launch, Gregory Adams remarked, “Marking its 110th anniversary, the year 2023 has seen Aston Martin shine brighter than ever, supported by the arrival of a true game-changing model, the Aston Martin DB12. For 110 years, Aston Martin’s iconic wings have been a symbol of innovation and craft, with the marque’s ultra-luxury, high-performance sportscars loved worldwide, with India being no exception.”
The DB12, which represents the pinnacle of 75 years of Aston Martin’s DB bloodline, signifies the automaker’s transformation into a modern ultra-luxury, high-performance brand, seamlessly blending timeless design with cutting-edge technology.
Super Tourer’s high-end specs
What sets the DB12 apart — it claims to be the world’s first Super Tourer — is that it transcends the boundaries of the current GT automotive segment and creates a category of its own. Its class-leading performance credentials include a top speed of 202 mph, a 0-60 mph acceleration time of just 3.5 seconds, and a remarkable 4.0 Twin-Turbo V8 engine, expertly tuned by Aston Martin engineers.
Aston Martin has been on a growth trajectory in the Indian luxury automobile industry, with the successful launch of the DBX and DBX707 models. The introduction of the DB12 further solidifies the brand’s position in India as a trailblazer in the ultra-luxury segment. As Aston Martin takes the forefront in revolutionising the ultra-luxury automobile sector in India, the DB12 is poised to be a game-changer, setting new standards of design, performance, and exclusivity.
With the launch of the Aston Martin DB12, Hyderabad’s automotive enthusiasts now have the opportunity to experience the pinnacle of luxury and performance that this iconic British marque has to offer. As the DB12 hits the Indian roads, it promises to turn heads and redefine the standards of automotive excellence in the ultra-luxury segment.