Onpassive's Hyd unit celebrates after firm acquires naming rights of Dubai Al Safa metro station

Hyderabad: Dubai-based leading AI technology firm Onpassive has acquired the naming rights of Dubai's busiest metro station Al Safa. Following this, celebrations were in full swing at the firm's research and development hub in Hyderabad.

Also, as it's the festival week of Sankranti, the happiness of over 500 employees of the firm's Hyderabad unit has doubled.

Onpassive has acquired the naming rights of Al Safa metro station in Dubai for 10 years from Dubai's Roads and Transport Authority (RTA). Al Safa metro station will be fully rebranded as Onpassive metro station for 10 years. The station, which is on the Red Line of the Dubai Metro, is strategically located on Sheikh Zayed Road.

Ashraf Mufareh, founder and CEO of Onpassive, said, "Our partnership with Dubai's Roads and Transport Authority is one of many future steps aimed at spreading the use of Artificial Intelligence in the service of humanitarian causes, as Dubai is one of the most attractive destinations for multi-nationals from around the globe, with more than 8 million tourists arriving last year. Therefore, we strive to provide our best-in-class services, and we strive for excellence and innovation by providing the best smart services to Dubai Metro passengers and the broad public in the country and the world."

Mohammad Nazzal, chief marketing officer of Onpassive, said, "This fruitful and constructive cooperation will help Onpassive provide many of its smart digital services to the UAE community and will serve as a good opportunity to support Artificial Intelligence services in the country because the metro is one of the most widely used means of mass transportation in the UAE. The number of metro users is constantly increasing and reached more than 12 million users in the first months of last year, which means that this partnership reflects Onpassive's marketing vision to serve all customers."