Shop on the go from women entrepreneurs at Ameerpet Metro Station

Hyderabad: For the next 15 days, one can shop from women entrepreneurs from across the country at th newly launched 'Metro Bazaar' at the Ameerpet Metro Station in Hyderabad.

The First edition of Metro Bazaar is now open from 11 am to 9 pm and has been curated in partnership with WomENvision Hyderabad, on 15 June 2022:

As part of a passenger engagement initiative, L&T Metro Rail (Hyderabad) Limited (L&TMRHU has come up with an innovative concept of Metro Bazar, #ShoppingOnTheGo, an experiential shopping opportunity for metro passengers.

The first edition of Metro Bazar is being organized in partnership with Women Envision Council for Entrepreneurship (WomENvision), a Section-8 company, working towards empowering women entrepreneurs. In order to promote women's entrepreneurship, Hyderabad Metro Rail has provided the space to WomENvision at a no-cost basis for this engagement.

Metro Bazar is being organized in the format of a flea market and is available at the concourse level of Ameerpet metro station for 15 days starting from 15 June 2022. Sixteen exhibitors from WomENvision will be showcasing their products at the Metro Bazar. Passengers can explore fourteen kiosks decked up with value-for-money products ranging from apparel and artworks to beauty and herbal products among many others.

From dry fruits to artisanal items to clothes, the Metro Bazaar has a bit of everything.

Speaking on the occasion, NVS Reddy, MD, HMRL, said, "I commend L&TMRHL for introducing Metro Bazar, an innovative mode of passenger engagement providing them a shopping experience on the go. It is also heartening to note that this concept promotes entrepreneurship in the state. This will also motivate our passengers to use the metro more often." He said that it is pertinent to note that all products being sold are eco-friendly.

Addl. DGP, Women Safety Wing, SHE Teams & Bharosa, Telangana State Swati Lakra commended all the entrepreneurs for their skills and appreciated them for their efforts in making eco-friendly products. "I am sure the Bazaar will be helpful to passengers. I am happy to see that spaces in Hyderabad Metro are being utilized for the benefit of women," she said.

"It is heartening to note that Hyderabad Metro Rail is promoting gender parity and women empowerment in such a big way. Metro Bazar is indeed one good example of HMR's focus on women's entrepreneurship. Such initiatives go a long way in nurturing and providing avenues to women who want to do something in their lives. My best wishes to Metro Bazar and I hope the passengers will enjoy the products on the offer, which I have seen and found to be reasonably priced," she added.

The Metro Bazaar will be moved to another metro station in Hyderabad after 15 days. "The space in the stations is being provided free of cost for the first 15 days. After 15 days, a discounted price will be provided to women entrepreneurs," he said

KVB Reddy, MD & CEO, L&TMRHL said, "We are happy to launch Metro Bazar, which is in line with our consistent effort to elevate the passenger experience. We are glad that WomENvision is partnering with us for the first edition of Metro Bazar, which will help in empowering women to be financially independent."

Praveena Thota Naidu, Founder Director, WomENvision, said, "We are thankful to HMRL and L&TMRHL for this opportunity with the first edition of Metro Bazar and for patronizing the unsung women entrepreneurs of WomEnvision who aspire to make it big with their vision and passion." She said that the primary aim of the Metro Bazaar is to help and inspire homemakers to turn into home-preneurs.