`Bold and beautiful’: Behind Indians’ newfound skin glow lies Arabic desert climate beauty formulations

Hyderabad: For years, Indian beauty shelves were dominated by Western and Korean skincare products. But in the last two years, a quieter shift has begun: Arab beauty products, rooted in traditional Middle Eastern rituals, high-performance botanicals, and desert-climate formulations, are finding loyal users in India.

From fragrance oils to skin-repairing botanicals, the appeal lies in efficacy, heritage, and ingredient profiles suited to warmer climates.

Dermatologists and formulators say the interest is real, not a passing trend.

“India and the Middle East share similar environmental stressors, high heat, pollution, and sun exposure, so their traditional skincare wisdom translates naturally here,” Dr. Tamanna Iqbal, dermatologist and cosmetic science researcher, told NewsMeter.

Below is a look at why Arab beauty is gaining traction and which products Indian consumers can explore safely and sensibly.

Why Arab Beauty Is Rising Now

1. Climate-Compatible Formulations

Unlike many Western products designed for cold, dry conditions, Middle Eastern formulations evolved in heat, humidity, and intense sun. They tend to be lightweight but nourishing, making them compatible with Indian skin needs.

“Products designed for desert or semi-arid climates often balance hydration without feeling sticky or occlusive, something Indian consumers increasingly prefer,” explains cosmetic chemist Anya Singh.

2. Ancient Rituals Meeting Modern Science

Arab beauty merges traditional ingredients like black seed, rose oil, oud, and frankincense with modern formulations. This fusion appeals to Indian customers who are already familiar with ayurvedic and herbal systems.

3. Perfume Culture Influence

Arabic fragrance culture, particularly attars and oil-based perfumes, is expanding in India due to longevity and intense scent profiles.

4. Social Media Discovery

Influencers from Dubai, Kuwait, and Saudi Arabia showcase products that resonate with Indian beauty sensibilities: natural, rich in botanical oils, and ritual-oriented.

Key Arab Beauty Ingredients and Products Worth Exploring

Black Seed (Kalonji) Skincare

Middle Eastern beauty has used black seed oil for centuries for anti-inflammatory and antimicrobial benefits.

• Helps calm acne-prone skin

• Supports scalp health

• Works well in lightweight blends and serums

“Black seed oil is one of the few traditional ingredients with consistent clinical backing for reducing inflammatory skin conditions,” notes Dr. Iqbal.

Rose-Based Formulations (Damask Rose)

Arab skincare frequently uses Damask rose, found in oils, mists, and creams.

Why it works for Indian skin:

• Soothes redness

• Balances oil production

• Hydrates without heaviness

Ideal for: sensitive or combination skin.

Oud and Oil-Based Perfumes

Indian consumers are increasingly exploring Arabic attars and modern oil perfumes because they last longer than alcohol-based sprays.

Recommended for:

• Evening wear

• Festive seasons

• Humid conditions where longevity is a challenge

Frankincense Serums and Balms

A staple in Gulf skincare, frankincense extract is increasingly found in anti-aging products and gels.

Benefits for Indian skin:

• Supports collagen

• Reduces fine lines

• Fights environmental stress

Good for: early anti-aging routines (late 20s and above).

Camel Milk Skincare

While niche, camel milk creams and soaps from Jordan and the UAE offer gentle exfoliation and hydration.

Suitable for:

• Dry or combination skin

• Sensitive skin needing mild lactic acid benefits

Traditional Hammam Products

Arab beauty rituals include Moroccan hammam routines that use:

• Ghassoul clay for detox

• Argan oil for nourishment

• Kessa mitts for exfoliation

These are ideal for Indian consumers who want deep cleansing without harsh chemicals.

“Hammam rituals strike a balance between cleansing and conditioning, which is particularly effective after exposure to pollution and sweat,” says beauty therapist Leela Kumar.

What To Keep In Mind Before Trying Arab Beauty Products

Check For Heavy Fragrance

Arabic perfumes are intentionally strong, but skincare may also contain fragrance. Sensitive skin users should patch-test.

Avoid Pure Oils In Hot Weather

Use blends or emulsified oil serums instead of thick, pure oils during humid months.

Look For Reputable Brands

UAE, Saudi Arabia, and Jordan have both traditional brands and modern science-based ones. Choose those with transparent ingredient lists and certifications.

Be Wary of Counterfeits

Arabic perfumes and musks are widely counterfeited. Always buy from authorised sellers.

Is Arab Beauty a Trend or Long-Term Shift?

Experts believe the interest will grow as the Indian beauty market diversifies beyond Korean and Western trends.

“Consumers today are ingredient-driven. When they find formulas that work for their climate and skin type, they stay loyal. Arab beauty fits that gap well,” says Kumar.

Brands focusing on Middle Eastern ingredients are now entering the Indian market through e-commerce channels, indicating long-term interest rather than a short-lived trend.

Final Word

Arab beauty products offer a mix of heritage ingredients, climate-suited formulas, and luxurious sensory experiences, making them a natural fit for Indian consumers. Whether it’s black seed oil, frankincense serums, or modern attars, the category offers effective options for various skin types and concerns.