Designer fashion labels find home in Hyderabad’s growing brands; here are must-try 8 outlets

Hyderabad: As the festive season approaches, finding the perfect outfit can be overwhelming. Whether you prefer traditional ensembles or modern fusion wear, there’s a wide array of options to choose from.

Here’s a curated list of eight brands that will help you look and feel your best during the festivities.

Silchic: Blending tradition and modernity

Silchic’s new festive collection offers an elegant mix of saris, suits, lehengas, Anarkalis and Indo-western dresses. Known for high-quality fabrics and intricate details, this range balances traditional motifs with contemporary designs.

Whether you’re looking for understated elegance or a bold statement piece, Silchic has something for everyone.

Pooja, a senior designer at Silchic, shared: “We aim to blend India’s traditional heritage with modern elements that appeal to today’s women. This collection is designed to reflect the festival’s vibrancy, allowing women to feel confident, beautiful, and comfortable without sacrificing quality.”

Mysore Saree Udyog: Mother-Daughter collection

Mysore Saree Udyog’s latest launch is the ‘Mother-Daughter Collection’, designed to encourage young girls to embrace saris.

The collection offers matching saris for mothers and daughters, with rich motifs and luxurious Mysore crepe silk. It’s a celebration of Indian tradition, aiming to bridge generational fashion gaps.

Founder Kamlesh Talera explained: “The Mother-Daughter Collection symbolises the seamless transfer of tradition and culture from mother to daughter, inspiring a renewed appreciation for traditional attire.”

WeaverStory: Reviving Venkatagiri weaves

WeaverStory, in collaboration with Tata Trusts’ Antaran initiative, has been working to revive the delicate fine-count Venkatagiri saris from Andhra Pradesh. Known for their high cotton thread counts and intricate jamdani motifs, these saris blend heritage craftsmanship with subtle contemporary updates in colour and design.

Nishant Malhotra, founder of WeaverStory, shared: “We studied archival designs and worked with previous buyers of Venkatagiri saris. To modernise them while retaining their heritage, we incorporated refined colour palettes and updated motifs.”

Gargi by PN Gadgil & Sons: Bohemian luxe jewellery

Gargi by PNGS offers a stunning Bohemian Luxe jewellery collection, merging traditional craftsmanship with modern bohemian styles. Featuring silver necklaces, kadas and earrings with oxidised detailing and vibrant stones, these pieces are perfect for elevating your festive wardrobe.

Aditya Modak, co-founder of Gargi, said: “Our Bohemian Luxe collection offers more than just jewellery; it provides a luxurious experience of craftsmanship and style, perfect for the modern woman who wants to honour traditions while embracing contemporary fashion.”

Abirr and Nanki: Mughal Garden-inspired botanica

Abirr and Nanki’s Botanica collection draws inspiration from the Mughal gardens of Rajasthan. With opulent floral motifs, jewel tones, and hand-embroidered detailing, this line is perfect for those seeking a fusion of heritage and modern elegance in their festive attire.

The designers explained, “We wanted to capture the timeless elegance of Mughal gardens and translate it into contemporary, wearable pieces of art.”

Fabindia: Svarnim collection for Onam

Fabindia’s Svarnim collection is ideal for Onam festivities, offering a blend of traditional ivory and gold tones with intricate craftsmanship. From silk saris to Bandhgala jackets, this collection promises comfort without compromising on style.

Sumit Arora, chief of ethnic apparel at Fabindia, said, “Our Svarnim collection is a tribute to both tradition and contemporary elegance, blending luxurious fabrics and thoughtful designs to celebrate Onam.”

Anvi Couture: Bright and comfortable silhouettes

Anvi Couture’s new festive line features bright, easy-to-wear silhouettes in a wide range of colours, from soft pastels to bold jewel tones. With flowing shapes and luxurious fabrics like crepe silk and chiffon, this collection is versatile enough to transition from day to night.

The label focused on merging contemporary style with comfort, making it an ideal choice for those looking for a festive wardrobe that doesn’t sacrifice ease for style.

Pranati Sur: Sequins and bold colours

Pranati Sur’s festive edit stands out with its sequins, beadwork, and bright, bold colours like deep reds and royal blues. Whether you’re looking for a sleek gown or a traditional lehenga with a modern twist, this collection offers eye-catching designs that are perfect for the festive season.

This festive season, these eight brands offer a variety of choices that cater to different tastes and preferences. Whether you’re looking to honour tradition or embrace contemporary trends, you’ll find something to suit your style in these collections.