NEWME: MTV Splitsvilla featured fashion tech brand comes calling to Hyderabad

Hyderabad: NEWME, a fashion-tech brand for Gen Z women, has launched its largest retail store in India at Sarath City Mall, Hitec City, Hyderabad.

This is NEWME’s fifth retail store in the country and its first in Hyderabad. The store spans 5,000 sq. ft. and features a captivating "Girl Dome" theme, designed to resonate with the brand’s young audience.

Grand Opening and Special Offers

To celebrate the grand opening, NEWME is offering an exclusive 25 percent discount to all customers till Sunday, June 2.

Sumit Jasoria, CEO and Co-Founder of NEWMEsaid: “Hyderabad has always been close to our hearts with its vibrant culture and dynamic consumer demographic. With data at the core of our business, we see a significant percentage of our online shoppers ordering from this city. To cater to it, we have launched our biggest retail store in India, right in the heart of Hyderabad.”

Future Expansion Plans

Jasoria also outlined NEWME’s future plans, stating, “With our focus on strengthening our omnichannel presence, in the next 12-15 months, we are planning to expand into Indore, Chennai, Delhi, Gurgaon, Kolkata, Guwahati, and other tier 1 and 2 cities in India and will continue to launch such large carpet-format stores and the best in-store shopping experience for our consumers. In the coming years, we wish to become India’s largest fashion-tech brand for Gen Z and increase our product offerings, catering not only to the Indian market but also making our mark globally.”

Brand Visibility and Popularity

NEWME recently gained significant visibility when its stylish collection was featured on MTV Splitsvilla, a show popular among Gen Z viewers. This exposure has further cemented the brand’s appeal among its target demographic.

Store Designs and Offerings

In addition to Hyderabad, NEWME has recently opened stores in Bangalore, Mumbai, and Chandigarh. These stores are designed with the shopping preferences of Gen Z in mind, offering creative and ‘Instagrammable’ environments. NEWME’s exclusive designs, inspired by global fashion trends, are available through the brand’s retail stores, app, and website.

Technological Edge and Product Strategy

“NEWME is transforming the Indian fast-fashion landscape by consistently launching over 500 new designs each week. The brand leverages technology to streamline its supply chain, ensuring fashionable items are offered at affordable prices. This strategic approach has been key to NEWME’s growth, earning immense customer love and success across both online and offline channels” concluded Jasoria.