Say Cheers for good health: People try non-alcoholic beverages to stay happy, healthy

Hyderabad: From millennials to the middle-aged and elderly, people of all age groups are choosing non-alcoholic options over traditional alcoholic drinks. This trend isn't just about health; it's also about the diverse and exciting flavors that non-alcoholic drinks offer.

A Shift in Drinking Habits

The younger generations, often labeled as Gen Z and millennials, have been at the forefront of this shift in drinking habits. They are known for their obsession with health and fitness, and this extends to their beverage choices. Instead of indulging in alcoholic drinks, they are opting for non-alcoholic alternatives that not only quench their thirst but also align with their values.

According to Samya Irani, a fashion design student and frequent party-goer, non-alcoholic beverages offer a practical solution to the modern lifestyle dilemma. “They allow people to socialize and enjoy a vibrant atmosphere without the consequences of alcohol consumption. Sundowners with sober alternatives are becoming a prominent trend, making gatherings inclusive for all” she said.

Affordable and Accessible

One significant advantage of non-alcoholic beverages is their affordability. Compared to their alcoholic counterparts, these drinks are notably kinder to one's wallet. This affordability factor makes it easier for people to enjoy a night out or a social gathering without breaking the bank. Moreover, the preparation time and convenience of these beverages make them a smart choice for those looking to unwind and socialize on both weekdays and weekends.

“Us college Kids don't really have that kind of money to spend. Especially on alcohol. It is just smarter to spend that money on experiences and how can you enjoy the experience if you’re not even sober to remember it? Non-alcoholic beverages are a win-win for this very reason” said Lakshay Mehra, a student in his final year of Engineering.

Innovative Mocktails

The world of non-alcoholic beverages is far from dull. Mixologists are now creating elaborate mocktail menus to cater to the growing demand. These mocktails are crafted with precision, using a variety of local and exotic ingredients. From seasonal tangy flavors to rejuvenating herbs, there's something for everyone.

Shivaansh Upadhyay, a mixologist from Barmaster International in Hyderabad, highlights the use of herbs like ginger, mint, sweet basil, and saffron in these mocktails. “These ingredients not only add unique flavors but also contribute to the drinks' health benefits. They are easy on the stomach, unlike some alcoholic beverages that can disrupt digestion” he added.

Craftsmanship in a Glass

Fine-dining restaurants are taking non-alcoholic beverages to the next level by creating in-house blends and skillfully concocting non-alcoholic versions of popular cocktails. At places like the Babylon and Tea Room, drinks are not just accompaniments but star attractions.

Ayaan Mehra, a Mixologist at Babylon Hyderabad, explains that they use advanced techniques like lacto fermentation and sous vide cooking to extract the essence of herbs and fruits. These techniques result in extraordinary flavors that complement their meals.

A Garden Party in Your Mouth

Chef Shaurya Veer Kapoor of Gola Sizzlers describes the taste of non-alcoholic drinks as a "garden party in your mouth." These beverages are far from boring, with combinations like lime zest, basil, elderflower, and orange juice tantalizing taste buds. They provide a guilt-free, anytime indulgence, and the best part is that they are suitable for all age groups.

The trend toward non-alcoholic beverages is not just a passing fad; it's a reflection of a broader shift towards healthier and more mindful living. Non-alcoholic drinks offer a diverse spectrum of flavors, are environmentally friendly, and can be enjoyed by everyone. So, the next time you're looking for a refreshing drink, consider going alcohol-free and embark on a delightful journey of flavors and wellness.