'Swadesh': A store celebrating India's rich cultural heritage, traditional craftsmanship comes to Hyderabad

Hyderabad: In a remarkable celebration of India's rich cultural heritage and traditional craftsmanship, Reliance Retail unveiled its first flagship store, Swadesh, in Jubilee Hills, Hyderabad.

Swadesh stands as a testament to the nation's age-old art forms and creative expressions, while also promising sustainable livelihood opportunities for skilled artisans and craftspersons.

"Swadesh highlights the spirit of 'Make in India' and offers respect and sustenance to our skilled craftsmen and craftswomen," remarked Nita Ambani, Founder and Chairperson of Reliance Foundation, during the store's inauguration. This sentiment underlines the store's dedication to supporting the country's local artisans and reviving forgotten techniques.

Spanning an impressive 20,000 square feet, Swadesh brings together a meticulously curated collection of products, all crafted by India's talented artisans. These skilled individuals use traditional methods and locally sourced materials to create everything from food and clothing to textiles and handicrafts. This endeavor not only showcases the diverse and rich heritage of India but also ensures that the work of these artisans is cherished in a rapidly evolving world.

Ajaz Farooqi, the owner of Alcazar Mall, expressed his enthusiasm for Swadesh's launch, saying, "Swadesh is the first flagship store in the entire country, and it is a very prestigious moment as Hyderabad has been selected for this”.

One of the unique features of Swadesh is its "Scan and Know" technology, which allows visitors to explore the story behind every product and its maker. This interactive experience provides insight into the craftsmanship and dedication that goes into each creation, forging a deeper connection between consumers and the artisans behind the products.

“Swadesh represents more than just a retail store; it is a bridge between the past and the future, a testament to the enduring beauty of traditional craftsmanship in a world that often rushes ahead. By honoring the spirit of 'Make in India,' Reliance Retail not only brings forth the nation's heritage but also opens new doors for artisans and craftspeople to continue their invaluable work” said Nita Ambani.