Tasva: A swanky fashion brand with Tarun Tahiliani's signature dresses forays into Hyderabad

Hyderabad: Tasva, the wedding and occasion wear brand for men, launched by Aditya Birla Fashion and Retail Ltd (ABFRL) in collaboration with designer Tarun Tahiliani, has unveiled its latest flagship store in Himayatnagar, Hyderabad.

The store spans 4,823 square feet and is strategically located in one of the city’s prime areas, aiming to cater to the growing demand for premium men’s fashion.

Grand Opening with Celebrity Presence

The launch event was highlighted by the presence of actor Naga Chaitanya, who led a traditional Baraat procession to mark the occasion.

Chaitanya expressed his enthusiasm for the new store.

"Hyderabad holds a special place in my heart, and I know how much this city values tradition and style. Tasva brings the perfect blend of both, offering designs that speak to our rich heritage while catering to the modern tastes of our people. I’m excited to see how this store will become a go-to destination for everyone looking to celebrate special occasions," said Naga Chaitanya.

Tarun Tahiliani, who serves as Tasva’s Chief Design Officer, also attended the event, emphasizing the synergy between the brand and Hyderabad’s cultural essence. "Hyderabad’s rich cultural heritage and love for tradition resonate deeply with Tasva’s design philosophy. This store is a celebration of that connection, offering a curated collection that honors the past while embracing the future of men’s fashion," Tahiliani stated.

Store Design and Experience

The Himayatnagar store is designed to offer more than just a shopping experience. Drawing from India’s historical and cultural heritage, the store interior blends earthy wood and brass elements with modern aesthetics. The garments are displayed in a visually appealing ombre cascade, creating a seamless shopping journey for customers.

Collections and Offerings

Tasva’s new flagship store will feature the brand’s latest collections, which include festive and wedding attire.

The festive collection showcases vibrant kurta sets and kurta bundi sets, characterized by striking screen prints and contemporary silhouettes that bring a fresh perspective to traditional wear.

The wedding collection includes luxurious sherwanis, achkans, and the innovative angrakha sherwani, crafted from high-quality fabrics and adorned with intricate embroidery.

Strategic Expansion in Hyderabad

Ashish Mukul, Brand Head of Tasva, highlighted the significance of the Himayatnagar store in the brand’s expansion strategy. "At Tasva, our goal has always been to make designer Indian wear accessible to a wider audience. The launch of our store in Himayatnagar is a testament to our commitment to bringing the best of tradition and modernity to our discerning customers in this vibrant city," Mukul commented.

The opening of this flagship store is a response to the success of Tasva’s previous outlets in Hyderabad and reflects the city’s increasing demand for high-quality Indian menswear.

With its new location, Tasva is poised to become a key destination for those seeking stylish and culturally resonant attire for weddings, festivals, and other special occasions.

Tasva, known for its commitment to quality and craftsmanship, continues to grow its presence across India, further solidifying its reputation in the men’s fashion industry.

The Himayatnagar flagship store is now open to the public, inviting customers to explore its latest collections and experience the brand’s unique blend of tradition and modernity.