Hyderabad: Prime Minister Narendra Modi will launch the 'Jal Shakti Abhiyan: Catch the Rain' campaign on World Water Day. The campaign will be undertaken across the country in both rural and urban areas. It will be implemented from 22 March to 30 November 2021.

According to the ministry of jal shakti, the campaign will be launched as a Jan Andolan to take water conservation to the grassroots level through people's participation. It said the initiative aims to nudge all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata and to ensure proper storage of rainwater.

After the event, gram sabhas will be held in all gram panchayats of each district (except in the poll-bound states) to discuss issues related to water and water conservation. Gram sabhas will also take 'Jal Shapath' for water conservation.

Also, a Memorandum of Agreement between the Union minister of jal shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh will be signed in the presence of the Prime Minister to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers.

The project involves the transfer of water from the Ken to the Betwa river through the construction of Daudhan dam and a canal linking the two rivers, the Lower Orr Project, Kotha Barrage, and Bina Complex Multipurpose Project. It will provide annual irrigation of 10.62 lakh ha, drinking water supply to about 62 lakh people, and also generate 103 MW of hydropower.

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