TTD links Aadhaar to sale of laddu prasadam to end middlemen menace

Tirumala: On Thursday, TTD took steps to introduce linking Aadhaar to the sale of laddu prasadams to put an end to the middlemen menace. As per the plan, Srivari devotees without tokens can obtain laddus using their Aadhaar for validation.

Rejecting baseless rumours on social media and by some electronic media channels, TTD additional EO Ch Venkaiah Chowdhary told media persons outside Annamaiah Bhavan that the decision has been taken in the larger interests of common devotees.

“We have observed that some dalaris (middlemen) are misusing the provision and selling the laddus in the black market. To curtail this, we have decided that henceforth devotees who do not have darshan tokens can register their Aadhaar card at the laddu counters and get two laddus,” he said.

For this, special counters have been set up in the laddu complex. Devotees can get these laddus at counters number 48 to 62.

“We have not restricted anything else. Devotees with darshan tokens or tickets shall buy additional laddus as before besides getting one free laddu. This system will enhance transparency in the laddu distribution system,” he asserted.

He also appealed to the devotees not to believe the rumours and cooperate with the TTD.