Country Chicken eyes 6 cities, 65 stores; targets Rs 200 cr revenue in 2 yrs

Hyderabad: Within a year of its launch, Country Chicken Company (CCC) is planning to expand and is targeting Rs. 200 crores revenue in the next two years. The company is implementing an ambitious plan to set up 65 outlets in six cities and be present in 900 supermarkets. At present, it has 12 operational stores and eight in the offing. CCC was the first to launch the world’s first experiential, odourless retail outlet in Hyderabad.

“Our innovative concept of creating a store that appeals to kids and mothers alike has received a tremendous response from customers,” said G. Saikesh Goud, founder-CEO of Country Chicken Co.

Growing and expanding

The team has grown from 10 to 150. The farmers base expanded to 15,000 and the customers served reached 17,000. The company is betting big on its commitment to providing the highest quality chicken and customer satisfaction to drive growth. The operations of Country Chicken Co got a fillip with the launch of the flagship store in Pragathi Nagar in its very first quarter. It was inaugurated by Telangana minister for animal husbandry and dairy Talasani Srinivas Yadav.

Very quickly, word spread and the company received 300 franchisee requests in just a month. Of these, 11 deals for Hyderabad have been finalised.

The company attracted national and global attention too. It was honoured to represent the Indian meat ecosystem at the Dubai expo, where it received recognition and support from prominent figures such as Union minister Anurag Thakur, Tamil Nadu Chief Minister M.K. Stalin, and the Federation of Indian Chambers of Commerce and Industry (FICCI). The Indian Council of Agricultural Research-National Research Centre for Meat ( ICAR-NRCM) recognised and felicitated the Country Chicken Co for revolutionising country chicken and retail meat store segment.

Branding & express stores

As part of its diversification and branding, the company launched the innovative ‘Express Store’ in KPBH Colony. It generated Rs. 13 lakhs revenue in its first week of operations. Additionally, the company unveiled its third experiential store in Manikonda, with the inauguration attended by minister Talasani Srinivas Yadav, principal secretary J. S. Ranjan, MLAs Vivekananda and Prakash Gowd. The Natu Kodi Brand Country Chicken Co. has truly made its mark on the industry.

This success reinforced the popularity of the brand in the city, leading to the opening of the third store in Kothapet. Over the past year, Country Chicken has established itself as a profitable and thriving enterprise. In addition to the Natu Kodi speciality, it expanded its offerings to include a range of products such as pickles, quail birds, young warrior, turkey, brown eggs, and country eggs.

Recently, the company executives met Narendra Singh Tomar, the Union minister of agriculture and farmers. He was highly impressed with the brand’s concept, which aims to improve the welfare of farmers, and expressed his appreciation.