Samantha Akkineni to launch her own clothing line

Hyderabad: Tollywood actress Samantha Akkineni announces the launch of her own clothing line. She took to her social media to announce about the apparel venture. She said that she has been working hard to launch Sa-Aki world, a venture close to her heart. Samantha donned the entrepreneur hat with her early learning centre, Ekam, Sa-Aki seems like a added feather to her cap.

She spoke about how every girl loves to dress up and how she was deprived of designer clothes while growing up and how she came up with this brand which is accessible and affordable to girls from all walks and of all ages. She also mentioned that it was for every modern woman too.

"Sa-Aki is a dream of mine. It is my dream. Every piece of Sa-Aki has a bit of me in it," she said in her video.

View this post on Instagram

Saaki @saaki.world is finally here! Saaki has been a dream of mine ,and my baby for many months. ...It is a reflection of my love for fashion and my journey in life. Before I even started my acting career, I was enamoured by fashionable people and styles in magazines. I remember when I was in college, there was no way that I could afford a designer outfit. Since I started acting, I’ve had the honour of wearing clothes designed by talented designers. Many years later, I would wear an outfit with my signature on it. This has been an emotional journey . I’ve come this far only with the love that all of you have showered me with. I want to share this joy with all of you. Saaki is my way of building our friendship, sharing my life, and creating moments with you that will be special and just ours. We’re launching soon and I hope all of you love it. Stay tuned! 💜 #saakiforyou#launchingsoon

A post shared by Samantha Akkineni (@samantharuthprabhuoffl) on Sep 4, 2020 at 11:33pm PDT

The video shows Samantha working on the colours, designs and photoshoot along with her hardworking team and entourage. In her caption, she spoke about how she wants to share the joy with her fans and also build friendship with them.

She tagged the Instagram page of her brand in her caption and within minutes of posting the video, the page garnered thousands of followers.