Watch: AR Rahman, Gautham Vasudev Menon's Bathukamma song launched

Kalvakuntla Kavitha along with filmmaker Gautham Vasudev Menon launched the Bathukamma song produced by Telangana Jagruthi at the former's residence on Tuesday. The song was shot in the districts of Telangana and was released ahead of the first day of Bathukamma.

This Bathukamma song is special and the reason is AR Rahman! The song has been composed by the Oscar-winning music composer and is sung by Uthara Unnikrishnan. It is penned by Mittapalli Surender and choreographed by National Award winner Brinda.

Bathukamma festival is an integral part of Telangana and forms the cultural identity of its people. Kalvakuntla Kavitha-led Telangana Jagruthi has played a crucial role in cultural integration and strengthening the roots of the Telangana movement. Since then, Telangana Jagruthi has been an active force that represents the cultural and literary landscapes of Telangana not just in India but internationally as well.

The collaboration between director Gautam Vasudev Menon, AR Rahman, and Telangana Jagruthi has added to the festive atmosphere of Telangana and has given the women of Telangana another reason to enjoy the colourful and joyous Bathukamma festival.

AR Rahman took on Twitter to launch the song and tweeted "బతుకమ్మ పండుగ శుభాకాంక్షలు! A festival of life. A celebration of togetherness. Bringing you a glimpse of the beauty of Bathukamma through "#AllipoolaVennela" along with Telangana Jagruthi"

MLC Kavitha in response tweeted, "The festival of colours, melody and togetherness Bathukamma is here! Here's sharing a glimpse of the special song for Bathukamma by @arrahman @menongautham and a dream team for all my sisters."

The song was formally launched by K Kavitha and Gautam Vasudev Menon at the former's residence in Hyderabad.

The nine-day long Bathukamma festival will be celebrated across Telangana and the world from 6 October.