`Beast': Sun NXT, Netflix bag digital rights of Vijay-starrer thriller

Hyderabad: The first look poster of Thalapathy Vijay's upcoming film `Beast' was released on the occasion of the actor's birthday. The poster has taken the internet by storm. Directed by Nelson Dileep Kumar, `Beast' will be produced by Kalanithi Maran under Sun Pictures.

Much before the film even went on floors, the digital and satellite rights of the film were sold. The digital rights of the film have been sold to Sun NXT and Netflix, while the satellite rights have been sold to Sun TV and Gemini TV.

Beast is going to be a high-octane action drama in which Vijay is likely going to play a commander or a secret agent. There is a possibility that Beast features a vigilante angle which is pretty much common in every commercial cinema.

The film has Pooja Hegde in lead. Pooja had earlier acted in a Tamil film `Mugamudi' and it released in 2012. But the film hasn't fetched any more roles. It is after a decade since she is making a comeback in Tamil cinema. Market watchers said it is could be her career's biggest break as she will be seen in Thalapathy Vijay's movie.

Nelson is a newcomer who has earlier directed Kolamaavu Kokila with Nayantara in the lead., Vijay is someone who is always ready to work with newcomers if he believes in the story and talent of the director. Previously too, he teamed up with directors like Atlee and Lokesh Kanagaraj.

Expectations are high already as Vijay's rugged look. The film is slated for release during Pongal next year.