Former World Badminton (Jr) player Srishti Jupudi appointed BRICS ambassador  

Hyderabad: Former World Badmint

on Junior Championship player Ms.Srishti Jupudi, a Hyderabadi by birth has been appointed as the Global Brand Ambassador 2021-22 for the BRICS Chamber of Commerce &Industry. Founded in 2012, BRICS is an international organization that promotes trade and commerce. It is an acronym coined to associate five major emerging economies: Brazil, Russia, India, China, and South Africa.

The new brand ambassador is one of the faces of BRICS CCI as India assumed the rotating Chair-ship of BRICS on January1, 2021. "She will be playing a key role in spearheading its vision across BRICS nations to create an enabling support system especially for the MSME segment of businesses, young entrepreneurs, women entrepreneurs, and Start-Ups from across all geographies" a statement said.

Srishti Jupudi has represented India at the World Badminton Junior Championship, Asian Badminton (Jr.) Championships, Grand Prixes and participated in many national and international tournaments. She was trained at the renowned coach Ms P Gopichand's Badminton Academy in Hyderabad. However she quit her sports career when she was India's top ranker in her category, to pursue a leadership. ""In my capacity as the Ambassador, I shal lrepresent BRICS to promote member nation's projects, programs, initiatives through various forums and media. I will help the organization's leadership to facilitate the stakeholders to forge relations and collaborations, to promote trade and commerce, across member nations and beyond" she said.

Abouts BRICS

It was founded in 2012 with the efforts of eminent professionals, entrepreneurs, industrialists, bureaucrats, from BRICS and beyond having its headquarters in New Delhi, India and country offices in Brazil, Russia, China and South Africa. In nearly a decade old journey of the chamber it has promoted Business Houses for trade and commerce from all BRICS nations and neighboring countries.. Our efforts have been recognized by several Union ministers of the Government of India and Governments ofBRICS nations.

"We aim to establish dialogue and create venues that will help us deliver on the promise of a future that will let our generations to come flourish more than us.Youth, innovation, entrepreneurship is the promising future and Srishti shall be the motivational face for the young leaders and highly potential generation",said Mr. Sameep Shastri, ViceChairman, BRICS CCI.