India gets its first Apple store: 10 points you should know

Mumbai: Iconic consumer technology company Apple's first retail store in the country became operational on Tuesday with chief executive Tim Cook opening its doors for customers.

Excitement levels were already very high over the last fortnight since the Cupertino, US-based company announced its store opening at a mall in the Bandra Kurla Complex business district here.

Amid loud cheering by the 100-odd staff members and others, Cook emerged from inside the shop to open the doors and personally welcomed guests.

Here are 10 points to know:

1. A new chapter begins as Tim Cook opens Apple BKC in India.

2.Located in Mumbai, Apple BKC will serve as a dynamic space for the customers to explore Apple products and services.

3. Visitors can enjoy exceptional service, and learn how to get more out of their devices through free Today at Apple sessions.

4.Visitors are invited to explore the surrounding display tables and avenues featuring the latest iPhone, Mac, iPad, AirPods, Apple Watch, and Apple TV lineups, as well as accessories like AirTag.

5.Apple BKC also offers Apple Pickup, which makes it even easier for customers to place an order online and pick up products when it’s most convenient for them.

6. On its first store opening in India, Apple BKC announced a special Today at Apple series — “Mumbai Rising” — running from opening day through the summer.

7. The company at present sells its products in India through exclusive Apple Premium Reseller (APR) stores, large format retail chains like Reliance Digital, Croma etc, mutli-brand retail stores and through e-commerce platforms.

8. According to CyberMedia Research (CMR) , Apple captured 4% market share in India with 17 per cent year-on-year increase in its shipments in 2022.

9. Apple BKC and Apple Saket flagship stores are pivotal to turbocharge Apple's future growth in a strategic market.

10.The launch of the store in Mumbai will be followed by another one in New Delhi's Saket on Thursday.

Inputs from PTI