It all started with the desire for a good cup of coffee. Brew Tribe founder Sampath Samudrala and co-founder Sanjuwar were colleagues who used to travel together from office to home. Every day they wished for good coffee and cribbed about the machine-made premix coffee served in the office and the clients' place. That's when Sampath started exploring the idea of how to make good coffee available everywhere. "I opted for 'coffee-on-the-go' made on eclectic carts. This would reduce large investments required to open a coffee shop," he said. "And freshly-brewed coffee on wheels will be a blessing for all coffee lovers who are missing freshly-brewed coffee on the go," he added.