FloRejuvenation: Hyderabad-based Oorvi is infusing life into floral waste

Have you ever wondered what happens to the hundreds of tonnes of flowers used in wedding decorations, temples, and other places?

Have you ever wondered what happens to the hundreds of tonnes of flowers used in wedding decorations, temples, and other places? While they are discarded as trash by many, Hyderabad-based Oorvi Sustainable Concepts is making sustainable, environment-friendly products from flower waste. To overcome this, Oorvi launched a 'floral project' called Holywaste. "Flowers are beautiful but they are discarded like garbage. At HolyWaste, we infuse life into floral discards by a process that we endearingly term "FloRejuvenation" – a rejuvenation of floral trash," Maya says. Oorvi Sustainable Concepts is the brainchild of Minal Dalmia and Maya Vivek. "We wanted more from life and envisioned giving back more to life, to this earth, and to fellow women around us," says Maya Vivek, co-founder of Oorvi.