`Fragrantly yours': Study reveals ladies' perfume demand soars by 1,650% globally; India ranks 8th

The study also showed that many are confused about how to apply perfume. Google searches reveal there are on average 3,600 searches per month for ‘how to apply perfume’; that’s 43,200 look-ups per year!

By Dodla Megha  Published on  15 July 2022 1:30 PM GMT
`Fragrantly yours: Study reveals ladies perfume demand soars by 1,650% globally; India ranks 8th

A new study has revealed that the demand for long-lasting ladies' perfume has increased by 1,650% globally since the beginning of 2022 According to the `Tajmeeli' study, the demand soared in 2022 as warm weather sees fragrances fading more quickly. India ranks 8th on the global list of increased interest in searches for long-lasting fragrances. UAE takes the top spot.

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