Vijayawada: Chief Minister Y.S. Jagan Mohan Reddy on Wednesday launched  YSR Cheyutha, a scheme which aims at ensuring self-reliance among women by promoting entrepreneurship.

Under the scheme, about 23 lakh women belonging to SC, ST, BC and Minority communities, in the age group of 45-60 years, will get an incentive of Rs 18,750 per annum, aggregating to Rs 75,000 in four years which will cost the Government Rs 17,000 crore.

 

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Over 8 lakh widows and single women in the age group of 45-60 years, who are already receiving monthly social pensions, would also reap the additional benefit of YSR Cheyutha.

The annual amount received by women eligible for the pension is Rs 27,000 at the rate of
Rs 2,250 per month. In addition to this, they would receive Rs 18,750 per annum under YSR Cheyutha and the total amount will be Rs 45,750 per annum.

 

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The government says YSR Cheyutha is unique in the sense that it gives freedom to eligible women to use the amount deposited in their unencumbered accounts for any purpose of their choice.

The government would provide marketing and technical assistance to women and the banks would provide loans. The government has signed MoUs FMCG giants like Procter and Gamble, Anand Milk Union Limited (AMUL), Hindustan Unilever Limited (HUL) and India Tobacco Limited (ITC) to strengthen rural economy where beneficiaries of Cheyutha can be stakeholders.

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